Case 01 · Cross-border Marketing & Creative Services
Price the project. Understand the profit.
An interactive pricing framework connecting delivery costs, founder time, and the assumptions behind a quote.
- Pricing Logic
- Cost Visibility
- Sensitivity Analysis
The Decision
A project quote must account for more than external delivery costs. Team effort, founder time, and scope also influence its economics.
The FinCanvas Approach
An interactive pricing prototype with adjustable cost and time assumptions, supported by sensitivity analysis — so each input behind a quote is visible and can be tested.
Decision Value
Help operators understand cost-coverage requirements, identify the assumptions with the greatest pricing impact, and prepare for negotiations about fees and scope.
Framework Illustration
Delivery Costs + Team Effort + Founder Time → Pricing Decision
Delivery Costs
Cash cost
Team Effort
Cash cost
Founder Time
Opportunity cost
Pricing Decision
Brand benefits & future opportunities
Uncertain scenario — kept separate, not deducted from committed costs