About FinCanvas

Hi, I’m Yixin, founder of FinCanvas.

Bringing financial clarity to growing businesses.

I’m a finance professional with six years of experience across strategic planning, financial planning and analysis (FP&A), business controlling, and forecasting in multinational companies.

I’ve supported businesses with annual revenues of up to $2 billion, contributing financial analysis to planning, cost management, and long-term growth decisions.

Today, I’m building FinCanvas to bring that experience to growing small businesses. By combining finance expertise with AI and practical tools, I aim to help business owners understand their numbers, explore their options, and build financial workflows that fit the way they operate.

Six years of corporate finance experience
Strategic planning, FP&A, and forecasting
Experience supporting businesses with up to $2B in annual revenue

Explore selected work Get in touch

Yixin, founder of FinCanvas, standing outdoors

Selected work

A financial question is often a business decision in disguise. These cases show how FinCanvas approaches pricing, fundraising, growth, and valuation—by connecting business context with explicit assumptions and structured financial analysis.

Creative production workspace with a laptop, camera, and mood board

Cross-border Marketing & Creative Services

Price the project. Understand the profit.

Project pricing depends on more than direct delivery costs. This interactive framework brings delivery costs, founder time, and quoting assumptions into one view, making it easier to explore how different pricing choices affect project profitability.

Decision question

What needs to be included in a quote—and how sensitive is the margin to changes in the assumptions?

Pricing Logic
Cost Visibility
Sensitivity Analysis

Explore the pricing case

Bright, modern laboratory bench with pipettes and glassware

Early-stage Biotech

Turn scientific potential into a clearer funding story.

Early-stage biotech fundraising involves uncertainty about development progress, future milestones, and valuation. This milestone-led framework organizes those assumptions and supports comparison of fundraising scenarios.

Decision question

How can development milestones inform a clearer discussion of funding needs and valuation?

Milestones
Valuation Scenarios
Funding Preparation

Explore the fundraising case

Unbranded product packaging and shipping boxes prepared for a launch

Consumer Brands

Plan for growth. Account for the cash.

A growth plan creates commitments across marketing, inventory, and cash. This framework connects marketing spend and sales scenarios with inventory requirements, helping founders examine the implications for both profitability and cash needs.

Decision question

What would this growth plan require in cash, and how would that change under different sales scenarios?

Growth Scenarios
Inventory Investment
Profit & Cash

Explore the growth case

Research planning desk with a molecular model and a row of index cards

Drug Development

Understand value—and what drives it.

Drug-program valuation depends on assumptions that deserve to be visible and open to review. This structured approach makes those assumptions explicit and uses scenario comparison to explore the factors driving the valuation.

Decision question

Which assumptions have the greatest influence on the estimated value of the program?

Value Drivers
Transparent Assumptions
Scenario Comparison

Explore the valuation case

Why I’m building FinCanvas

Growing businesses face financial decisions every day: how to price a project, when to invest, how much inventory to commit to, or how to prepare for the next stage of growth.

Yet many owners make those decisions without the dedicated finance support available in larger organizations. Information may be spread across spreadsheets, accounting software, and everyday operating tools, making it difficult to connect the numbers to the decision at hand.

I started FinCanvas to help close that gap.

My aim is to build practical financial workflows around each business—starting with its existing tools, its operating realities, and the questions its owner needs to answer. I believe useful financial support should make the reasoning clear, the assumptions visible, and the next decision easier to approach.

The thinking behind the work

Across these cases, three principles guide the approach.

Start with the decision.

Identify the business question first, then focus the analysis on the information that could change the answer.

Make assumptions visible.

Show what the analysis depends on and explore how the picture changes when those assumptions change.

Connect the numbers.

Bring relevant costs, business drivers, timing, and cash implications into a coherent view.

What financial decision is on your mind?

You don’t need a fully defined project to start a conversation. Bring a question about your business, and we can explore how FinCanvas could help.

Discuss your case yixin.liu@fincanvas.app